Chief Switching Officer

One of the biggest obstacles to switching phone carriers is the hassle of the actual switch, so T-Mobile developed a simple 15-minute DIY switching platform, no trip to the store. A big development like that calls for a big launch, so we enlisted some heavy-hitting talent to launch the ‘Chief Switching Officer’ role. We did two shoots, each of which were concepted, shot, and edited within a 3 week window.