Money Is Changing

RECOGNITION:

Honoree, Webby Awards, Advertising Products & Services category

Finalist, Shorty Awards, Consumer Goods and Financial Services categories

Finalist, Marketers That Matter, Larger Company Building Brand B2C category

Campaign Live: “Women and money take center stage in Visa's marketing rewrite”

Visa needed to reconnect with Millennial women. In our second year of “Money Is Changing,” we moved from sparking conversation to modeling it. Real women from business, sports, and Hollywood led the way—showing what financial empowerment looks like in practice.

Visa’s relevance with Millennial women deepened, and the brand continued to score high for innovation perception, without ever needing to say “innovation.”